Cookie Policy

Overview of cookies used

Here you can find out how to object in detail to the processing of your personal data with regard to cookies (web tracking, etc.) and/or how to independently delete the personal data collected in this context (in particular the IP address). For the rest, please refer to our information on your rights in the data protection declaration.

Categorization of cookies

Depending on their function and purpose, cookies can be divided into four categories: Essential Cookies, Performance Cookies, Functional Cookies and Cookies for Marketing Purposes. Please note that not all of the cookies listed here may be used if you access our website with a mobile device.

a) Absolutely necessary cookies (essential cookies).

These are cookies that are required in order for you to navigate our websites and operate the basic functions of the website, such as assigning anonymous session IDs to bundle multiple related queries to a server.

b) Performance Cookies

Performance cookies are used to improve the usability of a website and thus the user experience. Performance cookies collect information about how our websites are used e.g. internet browser and operating system used; domain name of the website you came from, number of visits, average time spent, and pages viewed. These cookies do not store information that allows personal identification of the user. The information collected using the cookies is aggregated and therefore anonymous.

c) Functional cookies

Functional cookies allow a website to store information that has already been provided (such as user name, language selection or the location you are in) and thus offer the user improved, more personalized functions.

d) Cookies for marketing purposes

Marketing cookies are used to offer content that is more specifically relevant to the user and adapted to their interests. They are also used to limit the frequency of appearance of an advertisement and to measure and control the effectiveness of advertising campaigns. They register whether or not one has visited a website, as well as which content has been used. This information may be shared with third parties, such as advertisers, as appropriate. These cookies are often linked to third-party site functionalities.

Management of cookies

You can either delete individual cookies or remove the entire cookie inventory via your browser settings. Under “Help” or “Settings” in your browser, you should find information on how to manage your cookies.

In addition, you can obtain information and instructions on how to delete these cookies or block their storage in advance, depending on your browser provider, from the links below:

You can either delete individual cookies or remove the entire cookie inventory via your browser settings. Under “Help” or “Settings” in your browser, you should find information on how to manage your cookies. In addition, you can get information and instructions on how to delete these cookies or block their storage in advance; depending on your browser provider, at the links below:

Mozilla Firefox:
https://support.mozilla.org/de/kb/cookies-loeschen-daten-von-websites-entfernen

Internet Explorer:
https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Google Chrome:
https://support.google.com/accounts/answer/61416?hl=en

Opera:
http://www.opera.com/de/help

Safari:
https://support.apple.com/kb/PH17191?locale=de_DE&viewlocale=de_DE

You can also individually manage the cookies of many companies and features used for advertising. To do this, use the appropriate user tools created as part of self-regulatory programs in many countries, such as the U.S. site http://optout.aboutads.info/ or the EU site Your Online Choices http://www.youronlinechoices.com/.

Most browsers also offer a so-called “do-not-track” function, which allows you to indicate that you do not want to be “tracked” by websites. When this feature is enabled, the browser tells ad networks, websites, and applications that you do not want to be tracked for behavioral advertising and the like. For information and instructions on how to edit this feature, depending on your browser provider, see the links below:

Mozilla Firefox:
https://www.mozilla.org/de/firefox/dnt/

Internet Explorer:
https://support.microsoft.com/de-de/help/17288/windows-internet-explorer-11-use-do-not-track

Google Chrome:
https://support.google.com/chrome/answer/2790761?co=GENIE.Platform%3DDesktop&hl=de

Opera:
http://help.opera.com/Windows/12.10/de/notrack.html

Safari:
https://support.apple.com/kb/PH21416?locale=de_DE

For further options on how to object to the processing of your personal data (in particular the IP address), please refer to the respective “opt-out” notices below.

Information about cookies

When you access our website, the following cookies are stored in the cache of your browser.

 

Google Analytics

Cookie name: _gat

Purpose: This cookie restricts data collection when too many requests are received on a page. This way, even under heavy load, the website speed is kept high.

Expiration date: 10 minutes

Google Analytics

Cookie Name: _gat

Purpose: This cookie (Google Analytics) is used to collect information about how visitors use our website. We use the information to create reports and help us improve the website. The cookies collect the information in an anonymous way including the number of visitors to the website, where the visitors came to the website from, and the websites they visited

Expiration time: 1 minute

Google Conversion Tracking

Cookie Name: _gac

Purpose: When users interact with ads (by clicking on a text ad or viewing a video ad), AdWords stores a cookie in a Google domain that contains information about the interaction. When a purchase or targeted actions are made on a website, the conversion tracking tag installed on the page reads this cookie and sends it back to AdWords with the conversion information. This helps us understand which ads cause specific actions.

Expiration date: 2 years

PIWIK

Cookie name: _pk_ref

Purpose: This cookie is used to collect information about how visitors use our website. We use the information to create reports and help us improve the website. The cookies collect the information in an anonymous way including the number of visitors to the website, where the visitors came to the website from, and the websites they visited

Expiration date: 6 months

PIWIK

Cookie name: _pk_id

Purpose: This cookie is used to collect information about how visitors use our website. We use the information to create reports and help us improve the website. The cookies collect the information in an anonymous way including the number of visitors to the website, where the visitors came to the website from, and the websites they visited

Expiration date: 13 months

Google DoubleClick

Cookie name: IDE, ANID, DSID, FLC, AID, TAI, NID, SID

Purpose: These cookies are set to help Google remember your recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website. This makes it possible to display personalized and relevant ads on the site.

Expiration date: 2 years

Google Remarketing

Cookie name: IDE, ANID, DSID, FLC, AID, TAI, NID, SID.

Purpose: These cookies are set to help Google remember your recent searches, your previous interactions with an advertiser’s ads or search results, and your visits to an advertiser’s website. This makes it possible to display personalized and relevant ads on the site.

Expiration date: 6 months

Google AdSense

Cookie name: __gads

Purpose: These cookies are set by Google to measure interactions with ads in this domain and prevent the same ads from being displayed too often. In addition, Google Adsense cookies are used to provide you with relevant advertisements.

Expiration date: 2 years

Facebook

Cookie name: datr, sct, wd, xs.

Purpose: Through the use of these cookies, we can measure, among other things, the click-through rate and conversion rate for our Facebook ads, as well as specific actions on our site. The cookies are played as third-party cookies on our site.

Expiration date: 1 month

Twitter

Name of the cookie: twid

Purpose: By using these cookies, we can measure, among other things, the click-through rate and conversion rate for our Twitter ads, as well as special actions on our site. This helps us to constantly improve our advertising and content of our ads.

Expiration date: 10 years

LinkedIn

Name of the cookie: Lidc, bcookie, bscookie

Purpose: The cookies set are used for the integration of the LinkedIn Share button.

Expiration date: 1 year

 

LinkedIn

Cookie Name: BizoID, BizoData, BizoUserMatchHistory, BizoNetworkPartnerIndex.

Purpose: These cookies are used to record website conversions tied to your sponsored content, sponsored InMail or text ad campaigns, including downloads, signups, purchases and more. We use this to track how often members converted after clicking on our LinkedIn ads, or even just after seeing those ads.

Expiration date: 1 year

LinkedIn

Cookie name: Lidc, bcookie, bscookie.

Purpose: The cookies set are used for the integration of the LinkedIn Share button.

Expiration date: 1 year

Hotline:
+49 421 83679700