Opt Out Policy

Information on the options for objecting to data processing.

Here you can find out how to object in detail to the processing of your personal data with regard to cookies (web tracking, etc.) and/or how to independently delete the personal data collected in this context (in particular the IP address). For the rest, please refer to our information on your rights in the data protection declaration as well as our data protection facts.

Google Analytics

Application and explanation

Google Analytics is an online service that serves to analyze the data traffic of websites. On our behalf, Google will use cookies to evaluate the use of our website and compile reports on website activity for us. However, we use Google Analytics with the so-called “AnomizeIP” extension, which means that your IP address is first shortened when you call up our website. This means that it is no longer possible to refer to a person.

Data protection notice

We have concluded a contract on order processing based on the so-called EU standard contractual clauses. You can find more information on the application and data protection under the following links:

Contract on order processing

http://www.google.com/policies/

https://support.google.com/analytics/answer/6004245?hl=en

Privacy Shield Certification

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Please download and install the browser plugin available here.

Browser-Plugin Google Analytics deactivate

Google Conversion Tracking

Application and explanation

Google Conversion Tracking uses cookies as soon as you have reached our website via a Google AdWords ad. If the user visits certain pages of the AdWords customer’s website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers.

Data protection notice

You can find more information about the application and data protection at the following links:

http://www.google.com/policies/

http://www.google.com/policies/technologies/ads/

http://www.google.com/policies/technologies/

https://services.google.com/sitestats/en.html

Privacy Shield Certification

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https://www.google.com/settings/ads/plugin

Google Tag Manager

Application and explanation

With the Google Tag Manager, website tags can be managed via an interface using so-called tags. These are small code elements that are used, among other things, to measure traffic and visitor behavior. The Google Tag Manager only implements tags. This means that no cookies are used and consequently no personal data is collected. However, the Google Tag Manager triggers other tags, which in turn may collect data.

Data protection notice

You can find more information about the application and data protection under the following links:

http://www.google.com/policies/

https://support.google.com/analytics/answer/6004245?hl=en

Privacy Shield Certification

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PIWIK

Application and explanation

PIWIK is an open source software tool for web analysis. Web analysis is the collection, compilation and evaluation of data about the behavior of visitors to websites. A web analysis is mainly used to optimize a website and for cost-benefit analysis of internet advertising.

Privacy policy

The privacy policy published by is available at https://matomo.org/privacy/ 

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http://piwik.org/docs/privacy/

DoubleClick by Google

Use and explanation

DoubleClick is an advertising tool used to serve and display interest-based ads to visitors to our website and third-party websites. In doing so, a pseudonymous identification number (ID) is assigned to your browser in order to verify which ads have been displayed in your browser and which ads have been viewed. The use of DoubleClick cookies allows Google to serve ads based on previous visits to our or other websites.

Data protection notice

You can find more information about the application and data protection under the following links:

http://www.google.com/policies/

http://www.google.com/policies/technologies/ads/

http://www.google.com/policies/technologies/

Privacy Shield Certification

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DoubleClick OptOut-Link or please download and install the browser plug-in available here

Browser Plugin DoubleClick OptOut Link

Doubleclick Ad Exchange

Application and explanation

Doubleclick Ad Exchange is a web advertising service from Google that uses so-called web beacons (small invisible graphics) in addition to cookies to collect information about user and search behavior. Through their use, simple actions such as visitor traffic on the website can be recorded, collected and analyzed.

Data protection notice

You can find more information about the application and data protection under the following links:

http://www.google.com/policies/

http://www.google.com/policies/technologies/ads/

http://www.google.com/policies/technologies/

https://services.google.com/sitestats/en.html

Privacy Shield Certification

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https://adssettings.google.com/authenticated?hl=en

Google Remarketing Tags

Application and explanation

By means of Google Remarketing Tag, visitors to our website can be targeted with advertising by displaying interest-based ads when they visit other websites in the Google Display Network. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.

Privacy notice

You can find more information about the application and data protection at the following links:

http://www.google.com/policies/

http://www.google.com/policies/technologies/ads/

http://www.google.com/policies/technologies/

Privacy Shield Certification

Opt-Out

https://www.google.com/settings/ads/plugin.

Google AdSense

Application and explanation

Google AdSense sets a cookie on the information technology system of the data subject. Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in Internet pages to enable log file recording and log file analysis, whereby a statistical evaluation can be performed. Based on the embedded tracking pixel, the Alphabet Inc. may see if and when a website was opened by a data subject, and which links were clicked by the data subject. Among other things, tracking pixels are used to evaluate the flow of visitors to a website.

Data protection notice

Further information on the application and data protection can be found under the following links:

http://www.google.com/policies/

http://www.google.com/policies/technologies/ads/

http://www.google.com/policies/technologies/

https://services.google.com/sitestats/en.html

Privacy Shield Certification

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https://www.google.com/settings/ads/plugin

Facebook Pixel

Application and explanation

The Facebook Visitor Pixel can be used to create desired target groups, and to measure interaction with advertising on Facebook, as well as on our website. In the process, personal data is transferred to Facebook and processed there. In addition, Facebook can link your actions with your Facebook account if the visitor is logged in to Facebook at the same time.

Privacy notice

The data policy published by Facebook, which is at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook.

Opt-out

https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

Twitter

Application and explanation

Twitter is a multilingual publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages limited to 280 characters. These short messages can be accessed by anyone, including people who are not registered with Twitter. If the data subject is logged in to Twitter at the same time, Twitter recognizes which specific sub-page of our website the data subject is visiting each time the data subject calls up our website and for the entire duration of the respective stay on our website. This information is collected by the Twitter component and assigned by Twitter to the respective Twitter account of the data subject. The purpose of this application is to be able to present interest-related advertisements to visitors on Twitter.

Data protection notice

More information about the application and data protection can be found at the following link:

https://twitter.com/privacy?lang=en

Opt-out

https://twitter.com/settings/safety

https://twitter.com/privacy?lang=en

LinkedIn Analytics

Application and explanation

LinkedIn is an Internet-based social network that allows users to connect with existing business contacts as well as make new business contacts. These cookies are used to record website conversions tied to your sponsored content, sponsored InMail or text ad campaigns on LinkedIn, including downloads, signups, purchases and more. We use this to track how often members have converted after clicking on our LinkedIn ads, or even just after seeing those ads.

Privacy Notice

LinkedIn’s applicable privacy policy is available at https://www.linkedin.com/legal/privacy-policy.

LinkedIn’s cookie policy is available at https://www.linkedin.com/legal/cookie-policy.

Opt-Out

https://www.linkedin.com/psettings/enhanced-advertising

Google Conversion Tracking

Application and explanation

Google Conversion Tracking uses cookies once you have reached our website via a Google AdWords ad. If the user visits certain pages of the AdWords customer’s website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers.

Data protection notice

You can find more information about the application and data protection at the following links:

http://www.google.com/policies/

http://www.google.com/policies/technologies/ads/

http://www.google.com/policies/technologies/

https://services.google.com/sitestats/en.html

Privacy Shield Certification

Opt-Out

https://www.google.com/settings/ads/plugin

XING

Application and explanation

Xing is an Internet-based social network that enables users to connect with existing business contacts and to establish new business contacts.

If the data subject is logged in to Xing at the same time, Xing recognizes which specific subpage of our website the data subject is visiting with each call to our website. If the data subject activates one of the Xing buttons integrated on our website, for example the “Share” button, Xing assigns this information to the data subject’s personal Xing user account and stores this personal data.

Data protection notice

The privacy policy published by is available at https://www.xing.com/privacy.

Furthermore, Xing has published data protection information for the XING Share button at https://www.xing.com/app/share?op=data_protection.

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Twitter Plugin

Application and explanation

Twitter is a multilingual publicly accessible microblogging service on which users can publish and distribute so-called tweets, i.e. short messages limited to 280 characters.

By calling up individual pages of this website on which a Twitter component (Twitter button) has been integrated, the internet browser is caused to download a representation of the corresponding Twitter component from Twitter. As part of this process, Twitter receives knowledge of which specific subpage of our website is visited by the data subject. The purpose of integrating the Twitter component is to enable our users to disseminate the content of this website, to make this website known in the digital world and to increase our visitor numbers.

Data protection notice

Further information on the application and data protection can be found at the following https://twitter.com/privacy?lang=en.

Opt-Out

https://twitter.com/privacy?lang=en

LinkedIn

Application and explanation

LinkedIn is an Internet-based social network that enables users to connect with existing business contacts and to make new business contacts. With each individual call-up of our website that is equipped with a LinkedIn component, this component causes the browser used by the data subject to download a corresponding representation of the component from LinkedIn.

LinkedIn always receives information via the LinkedIn component that the data subject has visited our website if the data subject is simultaneously logged into LinkedIn at the time of calling up our website.

Data protection notice

The applicable data protection provisions of LinkedIn are available at https://www.linkedin.com/legal/privacy-policy.

The cookie policy of LinkedIn is available at https://www.linkedin.com/legal/cookie-policy.

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Google+

Application and explanation

Google+ is a social network. Among other things, Google+ enables users of the social network to create private profiles, upload photos and network via friend requests.

By each call of one of the individual pages of this website, on which a Google+ button has been integrated, the internet browser is caused to download a representation of the corresponding Google+ button from Google. As part of this process, Google receives knowledge of which specific sub-page of our website is visited.

If the data subject activates one of the Google+ buttons integrated on our website and thus submits a Google+1 recommendation, Google assigns this information to the personal Google+ user account of the data subject and stores this personal data.

Data protection notice

https://policies.google.com/privacy?hl=en&gl=de

Further information from Google on the Google+1 button can be found at the following link:

https://developers.google.com/+/web/buttons-policy

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Facebook Plugins

Application and explanation

Facebook is a social network. Among other things, Facebook enables users of the social network to create private profiles, upload photos and network via friend requests.

By each call-up of one of the individual pages of this website on which a Facebook component (Facebook plug-in) has been integrated, the internet browser on the information technology system of the data subject is automatically caused by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook.

If the data subject is logged in to Facebook at the same time, Facebook recognizes which specific subpage has been visited with each call to our website. This information is collected by the Facebook component and assigned by Facebook to the respective Facebook account of the data subject. If the data subject activates one of the Facebook buttons integrated on our website, for example the “Like” button, or if the data subject makes a comment, Facebook assigns this information to the personal Facebook user account of the data subject and stores this personal data.

Data protection notice

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing and use of personal data by Facebook.

Opt-out

https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

MailChimp

Application and explanation

MailChimp is a newsletter tool that we use to send our email marketing campaigns. MailChimp stores the email addresses of the newsletter addressees and not only uses them for sending, but also evaluates the click behavior of the recipients in the process. In order to determine from which countries the recipients originate, the IP address is also processed.

Data protection notice

You can find more information about the application and data protection under the following links:

https://mailchimp.com/legal/data-processing-addendum/

Privacy Shield certification

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Hotline:
+49 421 83679700